The Higher Ed Online Fundraising Scorecard

A look at the online giving experience of 109 higher ed nonprofits + evidence-based recommendations to improve your results – complete the form to get your free copy now!

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2020 NextAfter. All Rights Reserved.   

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When it comes to online fundraising, Higher Ed organizations operate a little bit differently.

And based on brand new research from iDonate and NextAfter, every Higher Ed has room to improve their online giving experience and donor email communications.

After analyzing the online giving experience and tracking 45 days of email communication for 109 Higher Ed organizations — including large universities, small/liberal arts organizations, and community colleges — we found that:

  • 8 out of 10 higher ed organizations scored an F for their online giving experience.
  • 8 out of 10 did not provide a strong reason to give on their donation page
  • 76% sent less than 3 emails in the first 45 days after a donation

What you'll get in the free higher ed online fundraising report

In this free Higher Ed Online Fundraising Scorecard, you’ll discover everything we learned from these 109 Higher Ed organizations and get data to answer questions like:

  • How are higher ed organizations communicating why someone should give on their donation page?
  • How many steps does it take just to make a donation?
  • How are higher ed organizations focusing on recurring giving?
  • How are they using email to ask for donations?
  • And much more.

You’ll also see real examples of emails and donation pages from higher ed organizations and get access to experiments and resources to help you improve your online fundraising.

Get your free copy of the Higher Ed Online Fundraising Scorecard

See how your higher ed’s online giving experience and donor email communications compare to others around the industry, and discover new strategies to help increase online giving by requesting the free report using the form below.

What fundraisers say about NextAfter research:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

 other fundraisers have also downloaded and trust NextAfter research studies.


About iDonate

iDonate is the leading fundraising software provider that exists to grow nonprofits. Its digital giving system uses integrated payment applications, performance analytics, and success coaching to ensure immediate and enduring growth. Through a commitment to generosity and innovation, iDonate has become the world’s standard for donation processing technology.